Scott Kronick

Scott Kronick is one of the two founding members of Ogilvy PR in China and plays an instrumental role in the leadership and management of the China operation. Today Scott is a Senior Advisor to the firm, based in Los Angeles.

In addition to consulting many of the world’s most respected brands on their China communications strategy, Scott counsels Chinese companies in their endeavors to develop global brands. He also works with various Chinese officials and public company executives on their communications skills.

Currently Scott is an Adjunct Professor at the University of Southern California (USC), teaching public relations and branding as part of the Annenberg School of Communications, and he is also Chairman of the Business Advisory Board of the USC US-China Institute.

Scott speaks often about public relations and international business issues and has been covered by such  publications as the China Daily, South China Morning Post, the Washington Post, The Wall Street Journal and other leading publications